Technique or skill?

I've been thinking a lot lately about the following:

Writing headlines that get dugg vs Writing headlines that get remembered

Mastery of video game controllers vs Mastery of video game / problem-solving concepts

Convincing people to pay for your stuff vs Creating stuff people can't live without

Google ability vs Research ability

Being able to survive in a given business vs Being able to survive in any situation

Knowing how to blog vs Knowing how to write

Knowing how to prepare a lesson plan vs Knowing how to educate

Knowing how to speak properly vs Knowing how to weave a compelling 45-minute narrative

Being a CSS ninja vs Being good at learning multifaceted rule sets

Writing good Java code vs Understanding programming theory

Making pretty with Photoshop vs Analyzing the world to come up with impactful new things

As Clay Shirky points out in Here Comes Everybody, newspapers are actually a completely illogical bundle of content. The only thing the sports, business, front page, weather, stocks and classifieds have in common is that they are, paradoxically, bundled together. The reason they are bundled together is because of what was once a physical necessity.

But we consider them indispensable, or natural, because they've been around so long.

The act of putting together - and reading - a good newspaper is a technique, not a skill. It's a hack to make up for the fact that, in earlier times, the distribution of information was prohibitively expensive and at the mercy of the people who controlled the means to package it.

I don't have my copy of Here Comes Everybody handy to quote, but this Village Voice article does the trick:

Like most varieties of institutionalized culture, newspapers were initially accidents of history that hardened over centuries into stable establishments. The digital distribution of words and images, Shirky writes, has revealed that newspapers as physical objects were always just a "provisional solution."

Call it a technique, a hack, an accident of history, or a provisional solution—but it's not just about newspapers. It's all around us.

It's also about being really great at video game controls. Then something like the Wii, or DS Lite, or iPhone comes along and the games don't necessarily change, but the way you interact with them does. The previously laudable commodity of really hot thumbs becomes almost totally useless. It's not something for all time, it's a technique that had a sell-by date.

It's the difference between mastering a game that is difficult because the physics and controls are difficult and vicious (see also: Mega Man) or mastering a game where the gameplay itself is well-designed but the included tasks are intellectually demanding (see also: Myst).

It's the difference between artificial barriers and real ones.

Just so with focusing on anything else that smacks of technique—digg bait, Jakob Nielsen bait, direct-mail style sales letters, tricky clicky things, standardized tests, school in general, competition on price, pleasing your manager, browser quirks.

It's anything that involves worshipping the medium or tool (video game controller, TV screen, newspaper, book, Photoshop, blog, classroom session, business process) more than the thing it's currently conveying or being used to output.

Figuring out which knowledge is of lasting value, and which are hacks, is a critical skill.

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